Born in a small Italian town in the Alps, I grew up surrounded by the sound of printing machines and paper textures in my family’s graphic design studio. That probably explains part of my relationship with design: I notice details, materials and the small things that make something feel considered.

Over the years, I moved to the Canary Islands and travelled widely, observing how different cultures, spaces and people express themselves through objects, rituals and everyday interactions. That curiosity led me from graphic design into brands and digital products. I was drawn to product design because it’s part of everyday life, and I enjoy figuring out how all the parts of a complex system can work together to create something that feels simple to use. The medium has changed, but what draws me to design hasn’t: creating something distinctive and beautiful that brings meaning and value to people.

Beyond design, I’ve always been drawn to dance, painting and photography. I’m also deeply interested in human behaviour, spending much of my time exploring psychology and the way people relate, communicate and experience the world around them.